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Learn From The Comfort Of Your Armchair With These Awesome Books |
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Principles of Marketing, Activebook 2.0

This paperback book is invaluable as a guide for readers interested in learning the principles of marketing. Readers can personalize the material by adding notes and comments and utilizing the dynamic |
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The Customer Loyalty Solution

Current research with case studies from leading companies such as FedEx, StrideRite, and Cingular to reveal how marketers can benchmark market-proven programs to successfully track customer activity, |
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Digital Marketing

There is no benefit in making districtions between old and new media in an economy where the context of every channel to market is changing. And as digital technologies place the customer at center |
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Guerrilla Marketing During Tough Times

Jay has the knowledge and the experience to help your business. Chances are, your business could use some help about now. Let's face it, we all could. I'll admit it ... now will you? Once you do |
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