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Learn From The Comfort Of Your Armchair With These Awesome Books |
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Principles of Marketing, Activebook 2.0

This paperback book is invaluable as a guide for readers interested in learning the principles of marketing. Readers can personalize the material by adding notes and comments and utilizing the dynamic |
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Digital Marketing

There is no benefit in making districtions between old and new media in an economy where the context of every channel to market is changing. And as digital technologies place the customer at center |
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Internet Marketing For Magazine Publishers

No one is better positioned to take advantage of the enormous possibilities offered by the Internet than magazine publishers. The Internet is not a competitor; nor a death knell. It is a challenge, |
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New Marketing

The New Marketing presents a comprehensively revised blueprint for the marketing process developed by Malcolm McDonald and Hugh Wilson to address second-generation changes brought about by |
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High-Performance Interactive Marketing

In brief: "High-Performance Interactive Marketing" will give you the practical guidance to capitalize on all of the potential and avoid all of the problems of marketing with new interactive |
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Web Analytics: An Hour a Day

Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking |
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